Beauty retailing in the US is evolving as consumers increasingly turn to technology during their shopping experiences, and new research from Mintel reveals that 45 percent of beauty consumers prefer to search for product information in-store on their mobile device rather than ask for assistance from a sales associate. What’s more, two in five (39 percent) consumers are interested in using, or have used, a store-provided tablet to research beauty products available.   This demand for digital co...